Ramble About Youtube | Response To Jack Howard

Hey Guys x

Recently, Jack Howard made a video talking about YouTube.

In the video (which you can watch above!) he said that he doesn't feel stimulated by typical 'popular' content, and he feels like he doesn't belong on YouTube anymore as a viewer.

So I thought that I would respond to his video, because I have a few thoughts about this topic that I'd love to discuss with some of my own readers.

First of all, I completely understand and agree with what Jack is saying about 'popular' content, and it's something that I've thought for a while too.

I still subscribe to many 'mainstream' YouTubers (And when I say 'Mainstream', I mean team gleam, i.e. Zoe and Marcus etc with over 1 million subs) because I fell in love with their content in 2014. However, I'm finding that, more and more often, videos sit in my sub box unwatched because either I'm not interested in what they have to say, or I've seen the same kind of video a thousand times before from different people.

And to be honest, a lot of the time I will watch videos from 2-3 years ago, because this is when I believe their content was at it's best.

For me, I'd rather watch a daily vlog than a 'someone tries foreign candy' video - but at the same time, I'd rather watch a short film than a daily vlog, so it just depends on your personal preference. I'm quite passionate about writing and film, and falling in love with MARVEL movies allows me to see how much time, work and effort goes into making films, and how many people are required to make them the best that they can be, which is why I have so much respect for film makers.

But that doesn't mean that I don't have respect for vloggers, because I do.

But for me, the content that is made the most, and is deemed popular, is content that, like Jack said, I don't really want to watch. It seems to me that a lot of vloggers nowadays pander to an audience.

It's like the twitter algorithm thing that's going on currently. Rather than making videos that they feel passionate about, they make videos based on how many people they think will watch them, and this is something that I feel has changed. It feels like some YouTubers only make videos for the views and comments and likes and, ultimately, for the money.

And this isn't me talking about sponsored videos, because I have no problems with them as long as the YouTuber is passionate about what they're talking about and would actually buy from the company.

I love YouTube. I love the freedom that these people have to make whatever they want, and I know that YouTube is a business. But it's getting to the point where viewers are no longer viewers, we're customers.

I also have to say that this isn't an attack on certain YouTubers, but this also isn't me saying that all 'mainstream' YouTubers make their viewers feel like customers, because that's not true.

There's a huge part of me that hates the fact that popular content can be made in less than an afternoon, but content that takes a lot longer to make is much less popular. It's like being a lifestyle blogger. Beauty Bloggers will always have priority because there are so many of them and they're good at what they do, which is fine and I love beauty bloggers, just like I love vloggers, but it's much harder to get people to give you a chance if you're not making 'popular' content from the start.

I guess what I'm trying to say is that I disagree with which content is popular, which could have been what Jack was trying to get at too. I don't think these YouTubers should stop making their content, I just would love viewers to give smaller YouTubers a chance, and to watch videos out of a certain genre.

Anyway, this has kind of turned into a ramble about a ramble about YouTube!

Thank you for reading

Comment below your thoughts on Jack's video!

Keep Smiling - Lou xx